The popular NBA has suffered a complete crisis in China during this period, as the Rockets' general manager's remarks led to the Rockets' loss of the Chinese market, in addition to NBA President Xiao Hua's public support for Morey to make the entire NBA a boycott of Chinese fans. A month after the incident, Morey and Xiao Hua still did not give any explanation. CCTV stopped working with the Rockets and NBA early. Now only Tencent Sports broadcast the NBA game alone, and 1.5 billion of the broadcasters are under pressure to broadcast only part of the game live.

At present, Tencent sports is also a lot of pressure, repeated broadcast by a lot of fans boycotted, Tencent sports even adjusted the price of members from 60 to 90 yuan, the following month to watch very few fans, Tencent under pressure to adjust the price of members, Tencent sports sent out buy one get one free activities, some activities even free distribution. Tencent Sports bought 1.5 billion of its broadcasting rights for the NBA5 year this summer. Basically, Tencent Sports does not want to lose all of its losses.

Mo Lei was silent and Xiao Hua had no choice

Now that the NBA incident has led to a better development of the CBA, Yao Ming admitted in a recent interview that the Chinese men's basketball team will strengthen cooperation with the European Basketball League in the future, so it seems that NBA needs to be sincere enough face to face to restore its previous relationship with China. As for whether the fans can accept Xiao Hua's apology or need the fans to speak.

NBA has lost a lot in the past month, and the Chinese market is very important in NBA. Xiao Hua, who flew directly to Shanghai overnight last month, has not solved the problem. Xiao Hua plans to meet Yao Ming again, but so far Xiao Hua has not left yet. Just recently, the official official account of NBA, which operates in China, also made concessions. The original name "NBA" directly adjusted "NBA China," and it can be seen that the NBA is slowly beginning to compromise this time. But it's a bit naive to think that Chinese fans will forgive you just like that.

A month ago, Morey made so-called personal remarks fighting for freedom. So that the whole NBA has been questioned, now the problem has developed to a very serious point, must be someone to pay for this time, Morey disappeared, from the last speech to now, more than a month, like the world disappeared, there is no more dynamic, a look dare to do not dare to do, Xiao Hua took the initiative to help Murray wipe his buttocks.? At that time, Xiao Hua should have angered China and all Chinese fans because of Xiao Hua's support for Morey. As a result, it was blocked by CCTV and the shares of 24 investors and the whole NBA fell.

The NBA has already shown signs of compromise, but if Xiao Hua and Morey do not respond formally, NBA will still face resistance in the Chinese market. At present, CCTV and Yao Ming have focused on the development of CBA. The current development of CBA is very rapid. This summer, CBA introduced a number of former NBA players. Lin Shuhao, Stevenson, Xiao Si and Faried joined the CBA to make CBA more wonderful. According to media reports, the CBA opening game ratings are 3.4 times as high as last year.

According to media estimates, the loss of NBA has reached an astonishing 8 billion yuan as a result of Morey's comments. NBA's market value in China is about 30 billion yuan, making it the largest overseas market for NBA. According to media reports, NBA is looking for overseas markets outside China, but is it that simple? With a Tencent alone, China can first have a large single contract of about 1.5 billion. It can be said that it is difficult to meet such an atmospheric company in any country in the world.

(picture source：搜狗图片)

Not only that, the wages of NBA players have also been seriously affected, and after the Morey incident, all players' wages fell by 15 per cent because of sponsorship reasons. It's nothing for the high-paying player, but it's serious for the low-paid players, which has seriously affected their quality of life, and the more they develop, the more people may come forward to protest, which is likely to be the third shutdown in the history of the NBA.