（Picture Source:Sogou）
But as a leader in the industry, Blizzard's reputation has always been very good. People's Daily spoke highly of it, "there is a world-famous game design company in the United States, with tens of millions of hardcore players around the world, often looking forward to its launch of a new game, but others are not in a hurry, a classic game can be developed for 10 years before the final release, but this game can be played for 10 years or more." It uses advanced technical means to integrate western mythological elements into one furnace, creating a magnificent world. " It is also hoped that the addition of Mike Ybarra will bring Blizzard Entertainment to a new peak.
In early October, Mike Ybarra, vice president of Xbox, announced that he had left Microsoft for 20 years, and recently announced on personal Twitter that he had joined Blizzard Entertainment since Nov. 4 and served as executive vice president and general manager. Ybarra, who had worked at Microsoft for nearly 20 years, went all the way to the position of vice president of games, with a wealth of industry experience and management experience, and was a veteran. In the past few months, Blizzard has run away from the top, but now the arrival of Ybarra can be said to be a very important and timely complement. Mike Ybarra said that after joining Blizzard, he will do his best to bring it up for players. For incredible content and experience, he can't wait to join the Blizzard family, while adding that he will attend the Blizzard Carnival 2019.
Blizzard Entertainment is a famous game production and distribution company in the United States. It was founded on February 8, 1991 and is headquartered in Bay, California. Blizzard has launched a number of classic series: "Warcraft", “StarCraft", “Dark destruction" series, "World of Warcraft" and so on. Among them, "Warcraft" and “StarCraft" has been listed as a major event by a number of famous e-sports competitions, which also makes Blizzard Entertainment one of the most popular and respected computer game development companies in the industry.
Blizzard Entertainment, which is at the forefront of the game trend, is often the object of plagiarism. In March 2015, Blizzard Entertainment, a game company, announced unauthorized plagiarism of the mobile game "knife Tower Legend", suspected of plagiarizing "Warcraft", "World of Warcraft" well-known characters and some classic game world scenes, and has violated copyright law and trademark law. Blizzard sued the author of the watch pioneer cheater, made by Bossland, a German software company, that allows players to see local coordinates in the game. The case has been tried in California court . Blizzard accused the company of infringing, violating DMCA's anti-unfair competition regulations and formally suing Bossland. In March 2017, Blizzard filed another appeal against Germany's Bossland in a California court, demanding compensation of up to $8.5 million in copyright loss fees plus 170000 legal fees for the series of cheating procedures developed by Blizzard's games (wow d3 ow et al.).
But in the past two years, Blizzard Entertainment began to continue to change personnel and leave customer service. On October 4, 2018, Activision Blizzard announced that Blizzard Co-founder Mike Morhaime was abdicated from the position of president. J. Allen Brack, executive producer of World of Warcraft, was appointed new president of Blizzard Entertainment. In January 2019, according to foreign media Dualshockers, Blizzard Entertainment CFO Amrita Ahuja recently left. Joined Square, a mobile payment company, to take up the position of CFO. In December 2018, in The Blizzard customer service office in Cork, Ireland, has more than 100 employees to voluntarily accept financial compensation offered by Blizzard and is expected to leave at the end of the month.
Players love and hate blizzard. As we all know, the purpose of Blizzard is "We are dedicated to creating the most epic entertainment experience ever.", so Blizzard is produced by Blizzard, which is the spirit of Blizzard "grinding a sword in ten years". But Blizzard's frequent postponement of game release in order to ensure product quality has also become a headache for players, although when the game really comes, players will A long wait is worth it. As to why the release of time has always been postponed, the official statement is that David Breivik always has a new idea in the shower, and that it takes a lot of time before the game is released. This repetition is the reason for our game to be different, "explained Mike Moore." The last 10 percent of the Runing phase is actually a difference between a good game and a bad game. "No matter what it is, the objective effect of such a trip is to raise the game player's appetite at a time, making them more hungry for the new game. to StarCraft, for example, came at the top of the game sales list in the first month of its release after a few months of postponement. Moreover, StarCraft sold more than 7 million copies in South Korea alone.
