As a representative of innovative domestic products, haier is not only sought after by Chinese people, but also recognized by the international market. Haier's growth in overseas markets was evident last year, with revenues in North America up 13 per cent in 2018, making it the fastest growing appliance company in the market. Latin American markets grew 58 percent and southeast Asian markets grew more than 30 percent.

Such a Chinoiserie , will not ebb.

(Picture Source:Baidu)

"Attitude" personalized customization, "keep real" life scene, hard to move forward on the road of transformation, vowed to let "Chinese style does not ebb tide" haier to do these two, will naturally be recognized by the market, get rich returns.

Local brands have also stepped out of a group of explorers in the transformation of Chinese style. They dig into the Chinese culture, not only in the design efforts, pay more attention to product performance, absorb the traditional nutrition applied in the application scene of modern life. Haier is the leader.

Chinoiserie has played a variety of games over the past two years. Traditional elements can be seen everywhere, blue and white porcelain, imperial yellow, ink painting, the international runway out of the "Chinese style". Milk sugar lipstick, dictionary bag, hot sauce sweater, liquor perfume, unprecedented cross-border joint feeling people feel fresh. MAO suit, large porcelain vats, black cloth shoes, retro Chinese style hit, only teach the older generation of exclamation this is not our times it.

For haier, Chinese fashion is not just a gimmick. The inheritance of "Chinese style" is not only a Chinese pattern, but more importantly, Chinese feelings and Chinese wisdom. What is more important is the condensation of the wisdom scenes of the original technology in contemporary China, and the satisfaction of the personalized needs of customization behind the wisdom scenes.

Leaning on the tide of Chinese wind, many games attract attention. But to say that "popular logo" is just about design, it's clearly more than that. Originated from street culture in Europe and America, popular logo, which has developed rapidly in Japan and Hong Kong, China, can be pursued by young people because of its distinctive style and distinct distinction from mass brands. On the other hand, the brand has its own cultural magnetic field, rooted in the real life scene. "Attitude" personalized customization, "keep real" life scene, achieve these two, Chinese goods from popular logo closer and closer.

These two years home appliances market depression, the industry generally down. However, "haier zhijia", a subsidiary of haier group, rose against the trend and achieved ecological income of 3.37 billion yuan in the first three quarters of 19 years, with a year-on-year growth of 55% and ecological return rate of 15%, which led the scene and ecology in two dimensions. This is closely related to haier's successful transformation.

On November 9, carrying the banner of "let the tide of China not ebb", haier zhijia customized platform held a unique "looking for tide" activity in chengdu. In the wide and narrow alley, haier has set up four experience pavilions, including yunnan pavilion, jiangsu pavilion, shaanxi pavilion and sichuan pavilion. In addition to the display and experience of local customs and customs, haier guochao customized appliances left a deep impression on people. Emei mountain, mahjong, panda elements with distinctive features spring up in the full space fresh-keeping refrigerator, fiber washing machine, clean water washing water heater, yue xiang feng air conditioning complete set of customized home appliances.

Behind the visible service experience is the ecological system that haier has laid out for several years. The seven ecospheres of "haier smart home", including the Internet of clothes, Internet of food and air network, are the foundation of diversified demands of service users in different scenarios and also solid barriers to its ecological business. In terms of technological innovation and product iteration, haier insists on continuous innovation.

Haier received recognition from the world, after all, enjoy science and technology, enjoy life is regardless of national boundaries, race. Oriental electric appliances can also carry the common pursuit of mankind, love life, respect life, pay tribute to life.

Making good use of these traditional elements is not only to enhance the visual aesthetic, but also to help us find our ancestors' respect for the details of clothing, food and life. These details are easy to be ignored by the modern fast-paced life, but also bear the true meaning of life.

A pond of tang imperial concubine's haitang soup, a piece of blue printed cloth of jiangnan town, a precious matsutake of deep mountain in southern yunnan, haier interprets the national tide with a new attitude. Haier USES the power of technology to protect not only bath, clothing and food, but also human love of life.

While other brands are still in the initial stage of promoting products with intelligence and driving sales with products, "haier zhijia" has taken the lead in providing a set of solutions centering on smart family scenes. From "selling products" to "selling scenes", haier focuses on user experience and achieves the acme of every service link.